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Data masking for AI: what it protects and what it does not

Onagero, editorial team · published on · 6 min read

In short

Masking replaces or removes names and other attributes before data is used for development and analysis. It reduces risk significantly but does not automatically make data anonymous. Onagero works with two views of the same shape: a masked analysis copy for development and a live view that an approved tool reads only within the permitted scope.

Three terms that are often confused

  • Masking is the technical measure: columns containing names, addresses or identifiers are left blank, replaced or altered.
  • Pseudonymisation (Art. 4(5) GDPR) means: the data can no longer be attributed to a person without additional information that is kept separately. It remains personal data.
  • Anonymisation means: attribution is no longer possible even with reasonable effort. Then the GDPR no longer applies. This is harder to achieve than it sounds.

Why masking still helps a lot

For most questions in manufacturing or controlling, nobody needs names. Scrap per line, contribution margin per item, lead time per work centre: this works without any link to individuals. If names never enter development, they cannot be shown there by mistake or sent to a model.

Two views of the same shape

For development, Onagero creates an analysis copy in which columns relating to individuals are masked. The tables have the same shape as the originals. This allows a tool to be built and tested on the copy.

When the tool is approved, it reads from a live view with the same shape, but only the columns and rows it is permitted to read. Whoever works in development does not see the live view. There is no way to unmask masked values in development.

Where masking reaches its limits

  • Free text: In remarks and complaint texts, names appear in unexpected places. Such fields need separate handling and a check.
  • Small groups: If a shift consists of two people, an analysis per shift reveals a lot despite masking.
  • Combinations: Several harmless attributes together can make a person identifiable.

That is why we define the masking for every pilot field by field and document it so that your data protection team can approve it before the start.

This article gives orientation and is not legal or tax advice.

Questions on this topic

Is masked data outside the GDPR?

No, as a rule not. Masked or pseudonymised data generally remains personal data. Masking is a protective measure, not an exemption.

Who decides what is masked?

Your data protection team and your business department, together with us. The list of masked columns is part of the pilot documents.

Can an administrator lift the masking?

In the development environment there is no way to unmask. The live view is separate and readable only for approved tools within the agreed scope.

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